Where Sustainability Meets Execution.
Struggling to implement your Sustainability Strategy?
Sustainability Strategy Is Not the Problem. Execution Is.
I’m exploring why organizations are struggling to turn sustainability strategy into measurable impact, and what could actually help.
We have a solid sustainability strategy, but execution stalls.
Sustainability goals don’t translate into operational priorities.
Progress is hard to measure quarter to quarter.
I spend more time aligning people than delivering outcomes.
Teams want to contribute but sustainability work is not prioritised.
Sustainability seen only as the responsibility of the sustainability department.
Reporting takes 99% of the effort.
We don’t have enough people or budget to deliver everything we are expected to deliver.
If these didn’t quite resonate with you, what am I missing? Please share your thoughts here.
Why am I doing this research?
Our current way of living and doing business is pushing the planet to its limits. Organisations are uniquely positioned to change this, through the products they make, the services they offer, the business models they adopt, and the messages they share. They have the budgets, talent, and reach to make a real difference.
Many large organisations have already made public commitments to sustainability. Whether motivated by visionary leadership, customer demand, or regulatory pressure, the true measure of progress isn’t in the reports, it’s in the results.
From industry reports and conversations with experts, I keep hearing the same story: the challenges in achieving sustainability are remarkably similar to those faced during digital transformations. My hypothesis? The same strategies that successfully delivered digital change could unlock sustainability transformations too.
Let’s explore these ideas together and start a conversation about how we can turn sustainability commitments into real impact.
About me
I am an AI-Native Trainer, and SAFe Practice Consultant-T (Trainer, Trusted Advisor & Transformation Architect) with more than 20 years of helping organisations implement technology-based products and services.
I am the chair of the Sustainability Network of the University of California in Europe. Public speaker business agility and sustainability.
I hold an MBA from the University of California, Berkeley, and a degree in Electronic Engineering.